The Ultimate Guide To Large Format Printing in 2024

Soumya

March 20, 2024

439

What is large format printing?  How does it work to improve a brand’s appearance?

As per the recent study, it was found that almost 70% of people who look at large printing posters not only just observe the advertisement, but they create an impression in their minds on what’s being advertised. For example, a billboard located at a busy place certainly grabs the attention of the people at large. Large format printing produces eye-catching graphics that fill open and large spaces, highlighting a company’s name, logo, and marketing message in the most visually appealing way.

There are many ways to use large format printing while keeping your budget limited. Think about decorating your personal workspace with some eye-catching wall murals, custom backdrops and more. Besides, large format printing is sustainable, cost-effective and durable, meaning they are suitable to brand your business despite the weather.

What is Large Format Printing?

To put simply, the process of printing on large sheets of paper is known as large format printing. Large format printing indicates printing larger than what a typical printer can handle, and is particularly advantageous for companies trying to establish their brand to a large market. This large format digital printing requires a different approach when compared to other commercial printing services such as digital format printing and wide format printing. Big format printing needs different tools and techniques to maintain the quality of large formats. Some of the common types of big format printing include posters, banners, large maps, wall panels and billboards.

How Big Format Printing Works?

Big format printing offers exceptional versatility, enabling printing on innumerable substrates including vinyl, canvas, paper, and even materials like fabric and mesh. This capacity makes this printing effective for producing eye-catching outdoor banners, window displays, floor graphics, and vehicle wraps, among other applications. The mechanism behind this big format printing method includes advanced inkjet printers that can harbor wide or even super-wide formats, proficiently covering expansive areas with accuracy and rich color depth.

The process begins with meticulously preparing the design files, emphasizing resolution and scale to ensure the final print is sharp and vibrant. Specialized software is often employed to manage color consistency and alignment, crucial for large-scale visuals. Once the design is decided, it is sent to the printer, where state-of-the-art appliances equipped with UV, solvent, or latex inks print the image on the selected material. These inks are sorted for their permanence and ability to cling to different surfaces, offering resistance to fading from UV light and harsh weather conditions.

To ensure that the product is ready for installation, after printing, the material may undergo further finishing procedures like grommeting, mounting or hemming. As a result you get a stunning, large-scale visual piece enough to capture attention and communicate your unique messages effectively.

Examples of Creative Large Format Printing in 2024

Different types of creative large format printing which is trending in India in 2024 are:

Vinyl Banners:

If you are looking for a versatile and cost-effective choice, vinyl banner are the perfect choice for you. You can use these big format printing for temporary or long-term outdoor advertising as they are durable, weatherproof, and come in various sizes and finishes.

Pop-Up Display:

If you want to promote your brand on trade shows, events, and presentations, pop-up displays are the best choice as these are portable displays that are lightweight and easy to assemble. Besides, these large format printing offers a large printing area to showcase your brand message and graphics.

Stryne Display Standee: 

For point-of-purchase displays, product launches, and promotions in high-traffic areas styrene display standees is your hero. Thes big format printing are freestanding displays made with lightweight and foldable frames, which you can put up easily. 

Backlit Film:

Backlit film is commonly used in lightboxes, building signage, and window displays. Created with translucent material, you can use these large format printing to make your brand and message standout even in the dark.

Indoor Banners:

If you are looking to create impactful displays in lobbies, conference rooms, and retail spaces, indoor banners must be your go to large format printing option. Indoor banners are made with lighter weight materials suitable for interior use and are a cost-effective way to promote sales, events, or brand messaging.

Glow Sign Board:

Bars, restaurants and nightclubs are great locations for promoting a brand, and if these places can bring you good business, then you must utilize a glow sign board. These large format printing utilizes electroluminescent technology to create a luminous effect, making them highly visible even in low-light conditions and efficient for attracting customers to your brand at places with dim lighting.

Signage:  

Signage is a broad category that encompasses various big format printing applications, including building signs, directional signs, safety signs, and vehicle wraps. These large format printing are highly durable and built to last, which will be your silent salesperson. Use these big format printing to grab attention, showcase your brand or guide your customers both inside and out. 

Big format printing is a powerful tool that can help you create a lasting impression. By understanding the different types available, your needs and target audience, you can choose the best solution to meet your specific needs and budget.

Places to Utilize Large Format Printing in India

Having large format printing in your toolbox might help you in maintaining your brand’s prominence in the eyes of your target market. Here is a list of some of the places where you can utilize large format scanning

In-store Displays:

Retail establishments can use big format printing to create vibrant, captivating displays in their stores to direct customers to special offers and featured products. These high-impact easy to create visuals can highlight promotions, feature products, and guide customer flow, enhancing the shopping experience.

Billboard Designs:

Billboards are quintessential for outdoor advertising, providing wide visibility to passersby and drivers alike. Big format printing ensures that billboard designs are bold and clear, capturing attention and spreading awareness even from a distance.

Business Grand Openings:

To announce your arrival with a bang, you can turn to large format printing for banners and signs. With large format printing you can declare any grand openings, attract attention and draw in potential customers from on the go.

How does it help to promote your brand? 

Large format printing is a great way to promote your brand and increase your brand visibility. For instance, by utilizing large format printing you can realize your brand’s potential as large format printing involves visually striking and long-lasting images, which draws viewers from a distance. Besides, this technique yields crisp, clean text and images, making sure that your marketing messages are clearly communicated to your customers. Furthermore, large format printing also helps in promoting brands at exhibitions or trade shows. You can use big format prints as a magnet to attract potential clients by incorporating clever calls-to-action that effectively generate leads.

Large format printing is a versatile promotional tool, and its versatility is evident in its widespread application, from billboards and banners to posters. But, if you are still doubting the efficacy of large format printing in helping you ace the competition of the 21st century, consider the case of Blinkit. Blinkit team crafted large flex banner printing for the Indian customers during the valentine week. These large flex banner printing were displayed prominently over the highways, which increased “order for someone else” by 20%, which exemplifies how wide-format printing can significantly amplify the visibility of an event or business.

So, don’t wait any more, opt for large format printing to ensure that your advertising efforts not only catch the eye but also ensure a memorable brand presence. This visibility can guarantee a higher return on investment for your business, as the striking visuals are bound to attract customers, whether they’re just down the street or navigating a crowded trade show. Besides, the clear legibility of your branding message from a distance eliminates concerns over visibility, thereby enhancing consumer engagement, increasing sales, and fostering brand loyalty.

Work With The Experts At ARC Print India

ARC Print India is a full-service printing company dedicated at providing best large printing  alongside an array of commercial printing products. The talented teams at ARC Print India strive to help businesses eliminate the uncertainty around printing projects, while assisting you to save your money. Reach out to our large format printing experts online or over the phone at +91 9830 809 000 to get started with your brand’s big format printing needs today.